mediasmart started in January 2012 and is one of the most innovative platforms in the mobile programmatic advertising space. VC funded in its origin, mediasmart is now part of Affle International (Singapore), a global consumer intelligence technology company that has Microsoft, D2C (An NTT DoCoMo, Dentsu & NTT Advertising JV), Itochu, Bennett Coleman & Company (BCCL) as shareholders, and whose Indian subsidiary trades on the India stock exchanges (BSE: 542752 & NSE: AFFLE).
mediasmart has offices in Madrid, Paris, and New York. Since its inception, mediasmart has always been very clear on its position in the mobile advertising ecosystem: full focus on advertisers and the buying process. Today we are the first programmatic platform that allows advertisers to measure the incremental impact of their drive to store and app promotion campaigns in real time, so that they can invest more in what really helps them grow their business.
mediasmart was one of the first players to enter the programmatic mobile ecosystem and to date our proprietary technology stack comprises of a DSP, DMP & Ad-Server, as well as direct connections to more than 30 ad exchanges where we buy display, video, audio and native ads on mobile apps, web, smart TV and desktop.